What customers actually saw
The price, promotion, delivery promise and stock that were live on the days you care about.
RevenueImpact
Find where margin is leaking, and what to fix first.
It joins what was live on your storefront to what the market actually earned. So you walk into the review with an answer instead of a chart.RevenueImpact is in development and taking design partners. If this is your problem, your input shapes what gets built.
Why the number moved
Your analytics show the drop.
Not the cause.
Italy was down last month. Maybe the sale price stopped showing on phones. Maybe free shipping showed the wrong amount. Maybe both. You get a number for each cause instead.
What gets connected
Three things that live in
three different places.
A short list of what to fix, in order, with what each one is costing you.
What the market actually earned
Orders, conversion, payment mix, stock and landed cost for each market on its own.
What it cost and who fixes it
Each cause gets a euro range, its assumptions, a named owner and a way to check the result.
Where the number comes from
Usually more than one thing was broken at once.
Each problem is weighed by where customers met it in the buying journey and how many days it was live. Every number carries the assumptions behind it, so changing an assumption changes the estimate in view.
One thing you will not get is a real-time margin number. Cost and payment data arrive late, so the money view closes monthly with a person reviewing it. An instant number would be guessing.
What this needs from your side
This only works with real cost data.
You need read-only order data, landed cost per SKU, payment-provider data and one person who can decide what happens next. If landed cost per SKU does not exist, this is not the right time.
The questions it answers
Start with the market that is bothering you.
- Why is this market converting below the others?
- Did that promotion work, or only look as if it did?
- Where is margin going across payment, shipping, returns and landed cost?
- Which problem should we fix first?
Start with evidence
Find out which market needs your attention first.
Start with a free check of one live storefront and see what needs your attention. No installation, admin access, or preparation. Results go only to your verified domain, and you decide what is kept and for how long.